Core Concept

• In the Creator economy, we follow and buy from people.
• Selling complex B2B products to sophisticated buyers requires building trust and credibility.
• Trust and credibility are established through thought leadership.
• Prospects who see you as a thought leader make faster decisions and have higher closing rates.
• LinkedIn is the best platform to reach B2B buyers in 2024.
• Consistently publishing thought leadership content on LinkedIn is key.
• Founder-led marketing scales better and can be run longer than founder-led sales.
• Founder-led Marketing is the most powerful marketing channel you can build.

Intro

Hi, I'm Benjamin Spring, Founder of foundermarketing.com

• Former head of digital marketing at successful swiss startup, helping it grow from 13 to over 100 employees
• Bootstrapped this company to offer a much-needed service in the market
• Worked with several B2B Startups & Fintechs
• Specialize in one core service: Founder-Led Marketing for B2B Finance

Step 0: Technical Setup

• Optimize for qualified pipeline - not MQLs
• Access to Hubspot/CRM
• Analytics setup