Core Concept
- In the Creator economy, we follow and buy from people.
- Selling complex B2B products to sophisticated buyers requires building trust and credibility.
- Trust and credibility are established through thought leadership.
- Prospects who see you as a thought leader make faster decisions and have higher closing rates.
- LinkedIn is the best platform to reach B2B buyers in 2024.
- Consistently publishing thought leadership content on LinkedIn is key.
- Founder-led marketing scales better and can be run longer than founder-led sales.
- Founder-led Marketing is the most powerful marketing channel you can build.
Intro
Hi, I'm Benjamin Spring, Founder of foundermarketing.com
- Former head of digital marketing at successful swiss startup, helping it grow from 13 to over 100 employees
- Bootstrapped this company to offer a much-needed service in the market
- Worked with several B2B Startups & Fintechs
- Specialize in one core service: Founder-Led Marketing for B2B Finance
Step 0: Technical Setup
- Optimize for qualified pipeline - not MQLs
- Access to Hubspot/CRM
- Analytics setup